Business Daily from THE HINDU group of publications
Sunday, Jan 14, 2007
ePaper


Investment World
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Investment World - Cars
Marketing - New Products & Services
Limited Edition Innova

S. Muralidhar


AN MPV, sedan style.

About two years into the market and over 68,400 units later, the Toyota Innova recently released a limited edition variant. The Innova is Toyota's three-row family-van-size multi-purpose vehicle (MPV).

The new Limited Edition Innova will be available only with the diesel engine option and will be targeted at individual car buyers who are looking for sedan-style convenience and comfort with the space and seating capacity of a MPV.

Toyota Kirloskar Motor plans to manufacture only 1,000 units of the limited edition and will make them available over the next three months.

In keeping with the exclusive image of the limited edition version, Toyota has introduced two new colours for the vehicle — Simpson Red and Warm Silver.

The new edition is based on the existing G1 variant of the Innova.

But with added features and cosmetic changes to the exteriors, Toyota is attempting to offer more value and improve this Limited Edition's appeal. On the outside, the Innova gets a rear spoiler, new side-body panel stripes, the Limited Edition emblem and a muffler cutter.

The muffler cutter, which has been finished in chrome, has been included to offer a combination of better resistance to atmospheric conditions and for giving the Innova a sedan-style look at the rear. For the interiors, in addition to the standard fitment features of the G1 variant, the limited edition gets power windows with one-touch operation and a power lock, and new specially-designed, colour co-ordinated fabric seat covers that resist spillage, dust and dirt.

The Innova also gets similar colour co-ordinated fabric floor mats that are expected to provide a more snug fit and added resistance to slippage.

The Limited Edition Innova continues to be powered by the 2.5-litre D-4D common rail direct injection diesel engine that delivers a peak power of 102PS.

It is priced at Rs 8.26 lakh (ex-showroom, Chennai).

More Stories on : Cars | New Products & Services

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Figuring out the trends


Be a tiger, not a hen
Investment Nuggets
Glittering, in parts
When `being' in debt is interesting
Frontline software players: A peek at headline trends
The importance of vigilant hedge fund investors
Corporate India goes shopping — And lands smart deals on foreign shores
Sundaram BNP Paribas CAPEX Opportunities Fund: Hold
Update
HSBC India Opportunities Fund: Hold
Birla Infrastructure Fund: Sharp fall in banking
Fund Talk
GlaxoSmithKline : Buy
Balrampur Chini Mills: Buy
AIA Engineering: Hold
Index Outlook
Query Corner
Reliance
SBI
Tata Steel
Infosys
ACC
ONGC
Chart Focus
Trader's Corner
The new-look Indica
Fill it up with diesel
Limited Edition Innova
Now, Blaze with disc brakes
Prominent bulk deals on NSE and BSE
Markets and beauty contests
Bull's Eye
Baskets of X
Limited upside seen in Nifty
Encounter
Money Talk
Taxing case about a `residential house'
Global Broadcast News: Avoid
Pochiraju Industries: Avoid
Akruti Nirman: Avoid
Yogindera Worsted: Avoid
Examine multiple pieces of evidence


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line