The Hindu Business Line : Now, buy a Bajaj bike online

We Indians have been pampered silly with home delivery. Want to order groceries from the neighbourhood kirana store, want a double cheese pizza, monthly provisions from the department store or even want to open a bank account, all you need to do is to pick up the phone and the product is home delivered.

But what about ordering a new bike online and having it home delivered. Well, that is something new.

Recently, Bajaj Auto launched a web site, where you can simply register, login and order a bike online. Called Bajaj's e-biking web site, it is meant to be an online catalogue for five of Bajaj's motorbikes — the CT100, the Platina, the Discover twins and the Pulsar 150 DTS-i.

Customers can get from the web site details about the product, break-up of the price and read more about the bikes being considered.

Bajaj also claims that a trained representative of the company will visit the customer to take the transaction forward, including assessing and trading-in an old bike, processing a financing deal, and eventually closing the transaction, before delivering the bike.

Currently, the service is available only to residents of Pune. But the company plans to extend it to other cities too in phases.

So, if you already have a fix on a Bajaj bike you have read about or heard from your neighbour, then sit back, put your feet up, sip your favourite beverage and just login in to Bajaj's e-biking web site to place your order.

S. M.

More Stories on : Two/Three Wheelers | E-Commerce & E-Business | Bajaj Auto Ltd

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page