The Hindu Business Line : Toyota’s road safety drive

To create awareness about traffic safety among the drivers of tomorrow (children), Toyota Kirloskar Motor (TKM) has launched an ambitious road safety education programme.

The programme is set to cover over 20,000 school children across 20 schools in Bangalore during the first year, before being rolled out nationally. The initiative, said to be a first of its kind, is expected to be interactive, fun and experiential.

‘The Toyota Safety Education Programme (TSEP) - Road Safety; My right, My responsibility’, will be held over five days in select schools. This is an interactive course specially developed for school students for imparting traffic safety awareness. It involves participating children in computer games, manning informative traffic booths, interactive traffic safety sessions, animation films and an exciting participatory mobile traffic park.

The TSEP initiative is implemented by Anchorage, a Bangalore-based NGO. And the various initiatives under this programme include the following:

The Mobile Traffic Park, which aims at educating children about traffic safety by live demonstration and participation, uses 25 traffic signs and 12 pedal cars, which children can drive on a makeshift road. During the year, 12,000 children will get the training at the traffic parks, which will be set up by Toyota at their schools.

The Traffic Safety Interactive Course aims at educating children between 10 and 13 years using the classroom methodology. It will cover various aspects of traffic safety, basic road signals and road sense.

Targeting 1,000 children in each school, the Animation Film activity aims to use a popular mass medium to get the message of road safety across to students in the 6-13-year bracket.

S. MURALIDHAR

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