The Hindu Business Line : GM's cashless offer

It is five years since General Motors India launched its flagship brand - Chevrolet - in India. And to commemorate the fifth anniversary of the popular brand, the company has introduced a new offer for customers of its cars.

As part of the 5th anniversary celebration, GM has announced another industry first scheme called Chevrolet Promise - "The Cashless Ownership Offer".

This is a unique zero ownership offer that will take care of labour cost, parts for all services, maintenance and running repairs for a period of three years or 45,000 km, whichever occurs earlier.

This allows the customers to enjoy an undisturbed, expenditure- free motoring for a period of three years.

GM says that the Cashless Ownership Offer is aimed at giving customers complete peace of mind, a hassle-free ownership experience and improve the used car value of the Chevrolet brand of vehicles.

GM India launched the Chevrolet Indian Revolution in 2006 to mark the largest expansion of its product lineup in its history. The vehicles that have been launched under the umbrella brand include the Chevrolet Optra in July 2003, the Chevrolet Tavera in May 2004, the Chevrolet Aveo in March 2006, the Chevrolet Optra SRV in July 2006, the Chevrolet Aveo UVA in December 2006, the Chevrolet Spark in January 2007 and the Chevrolet Captiva in January 2008.

S. Muralidhar

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