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Monday, Jan 28, 2002
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Judo Strategy

Turning Competitors' Strength to Your Advantage
By David B. Yoffie and Mary Kwak
Publishers: Harvard Business School Press
Price: $29.95

Why do some companies succeed in defeating stronger rivals, while others fail? The answer lies in a simple lesson: rather than oppose strength, successful challengers use their opponents' size and power to bring them down. The book introduces a ground-breaking approach to competition that shows companies how to win against imposing odds.

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