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Monday, Oct 07, 2002

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Different deals

Sudha Menon

Yuvaraj Shah the owner of BPCL's first owned pump in Pune has decided to give existing petrol dealers a run for their money. Early last month, weekend Puneiite-by-choice and reputed cartoonist R.K. Lakshman was at the pump dishing out some of his favourite cartoons, to the delight of vehicle owners who were filling up at the pump. And such was the enthusiasm generated by the event that Yuvraj arranged for a couple of cartoonists to be at the pump through the day, sketching caricatures for those interested, for a nominal charge.

He has just tied-up with BPCL for a campaign in which vehicle owners driving into the pump and filling up with their petrol brand Speed, get discounted tickets to Ramgopal Verma's latest movie, Road. And a lucky draw number on the discounted movie voucher entitles winners to an amazing variety of goodies. And early morning visitors to the pump get a free copy of a local edition of a newspaper, free.

"There is a difference in doing business and doing business smart," says Yuvraj "and I prefer the latter option."

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