IIFL (India Infoline) Group has launched a financial education and awareness initiative, FLAME — Financial Literacy Agenda for Mass Empowerment.

FLAME is a year-long programme initiated by the company with an investment outlay of Rs 25 crore and will consist of various workshops and other activities. A typical workshop would include 75-100 investors, which would be a platform for investors to bring to the financial queries and concerns. FLAME is IIFL's endeavour to reach out to as many people as possible and address their queries and concerns in financial services, said a statement from the company.

The thought is to empower them (investors) with the right information so that whenever they become investors or borrowers, they ought to be aware and take the right decisions to further their financial prosperity, the statement added.

The programme will consist of a media-campaign in various languages to be rolled-out on a pan-India basis. The first leg would consist of a team of 10 executives fluent in English, Hindi, Marathi, Gujarati and Tamil, Telugu, Malayalam and Kannada. As part of the campaign, the company would also contact various B-schools and hold guest lectures for the graduating students.

Mr Nirmal Jain, Chairman, IIFL and Mr R. Venkataraman, Executive Director, would put in around 120 hours between them towards conducting financial awareness workshops under the FLAME initiative.

(This article was published on March 18, 2011)
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