Indians are more dependent on others while taking decisions for investments through internet compared to their global peers, according to a survey by information and measurement firm Nielsen.

Over two in five, which is 41 per cent, of online Indian consumers make their own decisions for investments with mutual funds, metals, stocks and bonds emerging as their preferred options, according to the Nielsen Global Survey of Investment Attitudes.

“Nielsen’s survey shows that when making personal finance or investment decisions, nearly half (49 per cent) of global online consumers rely only on themselves,” it said. The survey, however, said compared to ordinary customers, net savvy Indians are more independent. “As opposed to the average customer, online consumers in India appear to be far less dependent on others in decision exhibiting a marked independence in being self-sufficient and not entirely trusting people around them,” Nielsen India Director, Mr Subhash Chandra, said.

The report said 16 per cent of respondents indicated that they would take the advice of friends, relatives etc, while making financial decisions.

(This article was published on July 11, 2012)
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