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WhatsApp, the most common and widely-used messaging app on everyone’s smartphone, will be used by broking houses to make trading easy and thus further improve their business.
Kotak Securities has launched ‘Chat to trade’ for its customers, making trading as easy as chatting. Prabhudas Lilladher has adopted WhatsApp Business as part of its service proposition.
Live chat optionIn a press release Kotak Securities said, “Customers can trade in equity and derivative segments in the live market via the dealer. They can start trading via Chat to Trade by sending a WhatsApp or Telegram message on 7400102102 from their registered mobile number.
“A once-in-lifetime authentication is required, which is done by bots without any human intervention. Authentication is a two-step process, where the customer has to answer three out of eight security questions followed by generation of login access code. The authenticated chat is then handed over by the system to their respective dealers.”
Prabhudas customers can call or message on WhatsApp on a common number (022-66322366) for all service requests, reports, queries, complaints and other routine tasks during office hours.
Kamlesh Rao, MD & CEO, Kotak Securities, said, “Chat to Trade reinforces our customer-centric approach by creating ease of accessibility and customer convenience through technological innovation. It combines the technology and human interfaces offering a convenient and secure option for placing trades.”
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