The Lovable Lingerie share was trading firm on Tuesday morning, boosted by market expectations for higher sales in the run-up to Valentine’s Day.

The share was quoting at Rs 327.75 at 11.52 a.m. on Tuesday on the BSE, a gain of 7.37 per cent. It’s previous close was Rs 305.25.

However analysts advise caution, linking the share’s performance to sentimental play. They expect the buoyant performance might last for a couple of days only.

In the quarter to September 2012, the company reported a net profit of Rs 4.32 crore and revenues of Rs 40.11 crore.

(This article was published on February 12, 2013)
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