Comments
Discount broking firm, Trade Smart Online, plans to double its current 25,000 customer base by next March. It plans to introduce E-KYC, mutual funds distribution and new mobile app for beginners in this year.
“Every month we add 700-800 new clients, which we want to scale it up to 2,000-odd for achieving our customer base targets. Discount broking firms now form 20 per cent of the total retail volumes currently and retail volumes through discount broking firms is growing at 50 per cent year on year, “ said Vikas Singhania, executive director of the company.
In terms of marketing strategy, the company is focussed on digital marketing, TV advertising and word of mouth for publicity. It plans to invest at least Rs 2 crore on technology for new product development.
Out of the total 25,000 clients, 30-35 per cent are new accounts for the company (clients who do not have accounts elsewhere). Around 55-60 per cent of its users trade through mobile today compared to 25 per cent around three years ago.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.