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Monday, May 15, 2006

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READING ROOM


Add balance to ad theory
Jaishri Jethwaney and Shruti Jain have written Advertising Management, capturing the core concepts in an eminently readable presentation. The book from Oxford (www.oup.com) delivers great value for money, both to students and ... More

FOR THE ASKING


Clueless why bonus shares are costless
Why bonus shares are treated as costless? After all, in the run-up to a bonus issue the price does appreciate? Radhakrishna Moily, Gulbarga Financial pundits are unanimous that bonus shares do have a cost and the cost must be found out ... More

SWATI CA


Don't we have enough technology to minimise the cost of recruitment?
Story so far: I attend a seminar on LPO or `legal process outsourcing.' Soon after, I get to visit NiyamPal, an LPO unit run by Jambunath, a friend of mine. It awes me to see how legal professionals not only advise ... More

RACY CASES


Demystifying limited liability partnership
If she weren't a shade confused, she wouldn't be Wafers! Her uncle, a star CFO, was her inspiration and she wished to be like him — jet setting, globe trotting and knowledgeable. At the campus interview her senior had picked a job for Rs 9 ... More

STICKLISH ISSUES


Realty stocks booming
Responses to Sticklish Issues dated May 8 More

What's your stand on the quota debate?
Blog at: http://SticklishIssues.blogspot.com

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WRITE RIGHT


Good writers use language carefully
Which is easier to write, news or feature? "Producing a tightly written 150-word news story that is succinct and simple to read is often a lot easier than producing a 1,000-word feature on a subject that is completely new to you and for which you ... More

AT YOUR SERVICE


Within church precincts
We have a community hall adjoining our church premises. This hall is let out for social and cultural functions, holding of exhibitions, conferences, etc. There are no prescribed changes for using the hall. The users are required to donate ... More
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Top Stories
Clueless why bonus shares are costless


Don't we have enough technology to minimise the cost of recruitment?

Demystifying limited liability partnership

No posers to account for allotted marks

Challenging recipe for a bored CA

In Focus

Infrastructure woes stare IT sector
IPO Scams
FDI in retail sector
Dynamic Tirupur
Surging Sensex
Gold scaling new highs
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In Depth

Bihar Diary
Orissa Diary
Gender Justice
Simple Economics
Tax Talk
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Looking back
May. 7-May. 13
Why insist on minimum capital?

Perfect marriage between professional skills and IT

Re-inventing energy


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