The Hindu Business Line : `Don't take marks too seriously'

Ms Devita Saraf is Executive Director, Zenith Computers. She is responsible for the creation and execution of marketing and communication programmes for Zenith's range of computers, servers and laptops. Devita began her career six years ago in the marketing department of Zenith Computers while still a student. Devita graduated in 2003, as a Bachelor of Business Administration in Marketing from the University of Southern California.

Devita has been heading the department for the last one year and today handles all the marketing activities for Zenith nationwide. She spearheaded the launch of India's first education computers and laptops under the sub-brand `Topper'.

She admires Toyota and holds it as a role model for conducting effective business. Here's her take on four questions from Business Line:

Two things my education/training taught me:

Don't take marks too seriously — you don't have to be a topper in school to be a topper in life. The quest for learning should not stop once you graduate.

Two things I learnt from my work/real life:

The ability to handle failure is very important if you want to succeed. Success comes from imagination — you have to be an iconoclast.

One quality I look for the most in a new recruit:

Ownership. People who take reins of their work and therefore become a profit centre.

The book that I read recently:

In Spite of the Gods — The Strange Rise Of Modern India, by Edward Luce.

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