State Bank of India (SBI) has launched ‘SBI Exclusif,’ its wealth management offering, in Kochi. It will be rolled out in other cities in the state during the course of the year.

Launching the product, S Venkataraman, Chief General Manager, SBI, Kerala Circle, said that wealth management has been one of the strategic priorities of the bank.

Growing segment

“The bank has a number of high-networth customers whose banking needs are sophisticated and require highly specialised services,” he said.

SBI Exclusif is targeted at the fast-growing affluent segment and was launched in Bengaluru and Delhi last year. It aims to provide a comprehensive and best-in-class banking experience to customers.

‘Open platform’

The bank has introduced an ‘open platform’ where customers will also have access to the best products across categories from market-leading institutions, Venkataraman said.

SBI Exclusif offers what he described as ‘many firsts’ in wealth banking – for instance an ‘e-Wealth Center’ that can deliver quality relationship management services remotely for extended hours.

Similarly, Exclusif customers will have the flexibility to view their portfolio, transact and invest through digital channels such as internet and mobile.

Digital channels

SBI has tied up with leading technology and product partners to provide an extensive suite of privileged products and lifestyle benefits. These include top-tier credit and debit cards and concessions/waivers in charges, among others.

SBI Exclusif brings to customers a completely new approach to doing business, Venkataraman said. Customers will have access to a dedicated relationship manager to take care of their banking and investment needs.

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