Aircel takes ‘Save Our Tigers’ campaign to Bengaluru

Aircel’s ‘Save Our Tigers’ has received massive support from Bengaluru school students.

The mobile service provider, as part of its ‘Kids For Tigers’ programme, organised a fest for kids at Lalbagh’s Dr M H Marigowda Hall, in continuation of its celebration of World Tiger Day.

Aimed at educating children about tiger conservation, the fest drew students from more than 30 city schools.

Speaking on the occasion, Brinda Malhotra, Head - Corporate Social Responsibility, Aircel, said, “Tiger conservation is at the core of Aircel’s Corporate Social Responsibility programme and we have been working for the cause with multiple on-ground initiatives to ensure the safety of tigers. Undoubtedly, awareness about the cause is as important as the ground work, and it brings us great pride that ‘Save Our Tigers’ has left a lasting impression on many Indians, while ‘Kids For Tigers’ inspires tomorrow’s generation to care for their environment. In order to spread the footprint of our message, we have also created young tiger ambassadors across the country, who feel for the cause and are celebrating World Tiger Day with enthusiasm.”

Aircel has organised similar fests in cities across India during the last one week. Bollywood actor Dia Mirza joined the celebration in Hyderabad and Delhi.

The company’s young tiger ambassadors from several cities reached out to more students with rallies, in-school slide presentations, street plays, fun games, and competitions.

Bittu Sahgal, Founder Editor, Sanctuary Asia said, “Tigers sit at the pinnacle of the ecological pyramid and saving them is equivalent to saving nature. We want to inspire as many children as possible to take action to prevent the loss of this beautiful animal. These children hold the future of this planet in their hands and will make the right choices if they know what is at stake.”

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