Going ahead with its ‘Clean India’ campaign, the Tourism Ministry has roped in oil PSU ONGC to keep six major tourist sites, including Taj Mahal and Konark Temple, clean and environment-friendly.

ONGC has expressed its willingness to join the Clean India campaign and take up six tourist destinations across the country as part of its corporate social responsibility,” said a senior Tourism Ministry official.

The six sites are Taj Mahal, Khajuraho Temple, Konark Temple, Ajanta-Ellora Caves, Bodhgaya and Chhatrapati Shivaji Terminal.

“The modalities are being worked out and an MoU with ONGC will be signed soon for keeping these sites clean and environment-friendly,” the official said.

The company will take up the responsibility of cleaning work, maintenance, upkeep and refurbishment of these sites as per the requirement.

Lack of hygiene and cleanliness at tourist destinations has negatively impacted tourism in the country.

The Tourism Ministry has taken the initiative of launching the Clean India campaign with a vision to ensure an acceptable level of cleanliness and hygiene practices at tourist destinations which would be sustained through involvement of private and public sector stakeholders as a part of their corporate social responsibility.

The Clean India campaign was launched recently with ITDC, a subsidiary of Tourism Ministry, adopting Qutab Minar.

For realisation of its full potential, the Tourism Ministry envisages a target of 12 per cent growth rate in foreign tourist arrivals as well as domestic tourist visits during the 12th Five-Year Plan period.

There were 6.29 million foreign tourists who had visited India in 2011. “We are aiming to double the foreign tourist arrivals in the next five years. This will generate creation of three crore jobs in the country,” the official said.

(This article was published on September 2, 2012)
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