Yash Raj Films’ Dhoom-3 earned Rs 36.22 crore on Friday at the domestic box office, setting a new record for the biggest single day collections.

While the film earned about Rs 33.42 crore through screens where it was released in Hindi , the Tamil and Telugu versions fetched the film an additional Rs 2.80 crore. This was despite the fact that the movie opened on a non-holiday Friday.

The movie, which was largely released digitally with hardly any physical prints, opened on the first day across over 4,500 screens in the country.

Multiplexes and analysts anticipate the movie could be on its way to making the fastest Rs 100 crore over the weekend.

Dhoom 3, in which Aamir Khan plays a negative role, is also the first film to open officially in Pakistan after a ban on Indian releases.

According to multiplex players, advance bookings are on a high for the movie, something which has not been seen before for the weekend and the next couple of days.

Gautam Dutta, COO of PVR Cinemas, said, “The movie has opened exceedingly well. Going by the response for the first day, it doesn’t feel like it’s a working Friday. The first day shows witnessed high occupancies… on an average of 90 per cent.”

He said that for the first time, a movie has seen huge advance booking. “We believe the movie will have a repeat value and would have a good run for the next three-four weeks.”

This year’s record for non-holiday Friday first-day collections was set by Ranbir Kapoor’s Yeh Jawaani Hai Deewani with Rs 19.5 crore.

Other notable big grossers this year on first day were Eid release Chennai Express with Rs 33.5 crore and Diwali release Krrish 3 with Rs 25 crore.

Trade analyst Komal Nahata said the movie has opened with an extraordinary response across centres.

He did not comment on specific figures.

Dubbed in Tamil and Telugu, the movie is available in 2 D and IMAX format.

Added Ashish Saksena, COO of Big Cinemas, “It has seen a massive opening and we are expecting this to be one of the biggest weekends. It looks like franchise movies are now establishing themselves as the audience knows what to expect.”

meenakshi.v@thehindu.co.in

(This article was published on December 21, 2013)
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