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Japan-based Line Corporation, a provider of instant messaging service, has roped in Bollywood actress Katrina Kaif to be its brand ambassador for India. Since its launch as a free call and messaging app in June 2011, Line has over 260 million users in 230 countries, including 10 million in India. The company has also partnered with Sony India to pre-install its instant call and messaging application on select Sony smartphones. Going forward, the company plans to localise its app in Hindi and Tamil. It would also provide localised Bollywood content to its subscribers by partnering with makers of upcoming feature films Krrish 3 and Dhoom 3 .
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