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Fashion e-tailer Myntra on Thursday said it has bagged master distribution and management rights for fashion brand, Esprit, in India.
Under the agreement, Myntra will curate and facilitate 15 Esprit stores in the country over the next five years, apart from selling Esprit’s products exclusively on Myntra and Jabong. No financial details of the deal were disclosed.
Myntra’s association with Esprit began in November 2016, when the latter’s first collection was launched online on Myntra.
“In the short span that we have partnered with Esprit, we have already seen 100 per cent growth...We are confident of this growth continuing with the omni-channel presence,” Myntra and Jabong CEO Ananth Narayanan told PTI .
Esprit had exited the Indian market in 2012, after a lukewarm response.
“We look for an omni-channel play in countries where we operate and we are confident that our strengthened partnership with Myntra will bear fruit,” Guillaume Thery, General Manager Asia Pacific at Esprit, said.
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