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The fourth edition of the Tamil Nadu International Balloon Festival will be held in Pollachi near Coimbatore from January 10 to 16.
It is organised by media company Global Media Box and The Slaves , a Pollachi-based restaurant, with the support of the State Tourism Department and Adhiban Fincorp.
Twelve hot-air balloons from six countries — the US, Belgium, the Netherlands, France, Poland and Germany — will be showcased at the festival.
It will also feature Tamil Nadu Tourism Department’s ‘2.0’ balloon and those on angry birds.
Benedict Savio, the event organiser and owner of Global Media Box, said: “The participation of people has grown from 2,000 in the first year to 18,000 the previous year. We expect close to 50,000 people this year.” Babu Prasad, owner, The Slaves, said: “The balloons will take off at 5.30 am every day and land a couple of hours later, in a village nearby. In the evening, the balloons will be blown and lit, and people can gather to get a picnic-like ambience.”
However, they cannot ride on the balloons as there are only a few of them and are reserved for the sponsors, he added.
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