The Indian Chamber of Commerce and Industry, Coimbatore, is on a mission to promote agriculture in the region.

To highlight the potential, the Chamber along with Codissia, has scheduled ‘Uzhave Thalai’ (Agriculture: Fuelling Lives), an agriculture conclave on July 15, to coincide with the 17th edition of Agri Intex 2017, between July 14 and 17 at the Codissia Trade Fair Complex.

Briefing media persons about this forthcoming conclave, K Ilango, past president, Codissia, said the effort is aimed at making youngsters to take to agriculture, encourage technology adoption and innovative ways to boost productivity. “There is huge chunk of fallow lands. We should make productive use of this idle resource,” he added.

Chamber president Vanitha Mohan, the brain behind this forum observed that Kongu region is basically an agriculture belt, and lots of things are happening — be it weekend farming or farming as a hobby, albeit silently. Codissia president Sundaram said the associations intend to take this forum as a movement.

The organisers say that the online registration for the conclave is on and the seats are limited to 1,000.

comment COMMENT NOW