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The Indian Institute of Management Bangalore (IIMB) will host the launch of the BCG book ‘Your Strategy Needs a Strategy’ at 2:30 pm on Saturday at the IIMB auditorium. As this year marks the centenary of the birth of the Boston Consulting Group’s (BCG) founder Bruce Henderson, who was a pioneer in the development of business strategy, BCG will also launch the Bruce Henderson Institute (BHI) on the occasion.
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