The Andhra Pradesh State Skill Development Corporation (APSSDC) launched ‘Udyogaratham’, a digital technology-based employment van, in association with the Hindustan Petroleum Corporation Limited (HPCL) and TMI here on Friday.

The mobile ‘employment exchange’ will keep job-seekers posted of vacancies from time to time through SMS messages on mobile phone. Job-seekers can download a mobile android App ‘Appli’ to view the vacancies.

“The number of job-seekers entering the market every year in India is around 1.2 crore as against the 0.5 crore jobs available. Employers say they are unable to find the right talent to fill the vacancies despite several lakh graduates being turned out by colleges all over the country,” said T. Muralidharan, executive chairman of the TMI Group, a recruitment company.

“Often, job-seekers are not aware of the vacancies available in the micro and small industries in their own city or town. About 95 per cent of the new jobs are available only in MSMEs but a majority of those, who have the skills, wish to join only in big industries and corporate companies,” he said.

The MSMEs pay lower salaries but they are a good training ground for beginners. A team of executives from the van (Udyogaratham) will approach the employers in the area allotted to them each day and make a list of job vacancies in the MSMEs in Visakhapatnam district.

“JustDialog, India’s mobile-based recruitment engine designed exclusively for MSME s, is used to register the candidates and job vacancies from employers and its algorithms are used to match candidates to jobs matching their needs, ” he said.

The employment van has computers, LCD TV for displaying job information and e-kiosks and seating arrangements to enable youths to register their names and get the latest job information available in Visakhapatnam and neighbouring districts.

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