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By the time the Rajinikanth starrer Enthiran 2.0 hits the screens on January 25, 2018, many cinemas are likely to upgrade to 3D screens.
Addressing media persons at the 3D Digital Awareness programme organised by Lyca Productions that is producing the 2.0, Raju Mahalingam, Creative Head, said the movie with the budget of ₹400 crore was the first Tamil film to be shot in 3D technology. While it can be watched on regular screens, having 3D screen enhances the visual experience, Mahalingam said.
Enthiran 2.0 is set to be released in around 10,000 screens in India, 1,500 of them 3D enabled, in Tamil, Telugu and Hindi. “We are also in talks with distributors from Japan, Korea, China and Latin American countries to release 2.0 there. But nothing is finalised yet,” Mahalingam said.
While the number of 3D enabled screens is less in India, the demand is growing. Chaitanya Patil, Director – Commercial, Harkness Screens India, that produces 3D silver screens in India, said the demand is on the rise after the release of Baahubali 2 .
“More theatres are now adopting 3D to enhance user experience and I feel Enthiran 2.0 will push up demand,” he added. The company has been running on full schedule for the past few months and Patil feels that it is likely to continue.
Sivaraman M, Regional Marketing Manager, Qube Cinema Technologies, said it would cost around ₹5 lakh to upgrade a single screen, which involves the price for silver screen and 3D unit. While installation will take only an hour, it will take four to seven days to get the silver screen as it is custom-made according to screen size.
“In some cases, projectors have to be replaced to enhance the experience, which might cost ₹25 lakh to ₹60 lakh,” Sivaraman added.
Abirami Ramanathan, President, Tamil Film Chamber of Commerce, said that as the technology landscape is changing, film industry should also keep pace. Of the 1,000 theatres in Tamil Nadu, only 100 are 3D enabled. With a potential blockbuster like Enthiran 2.0 , Ramanathan feels more than 400 theatres in the State will be interested in the upgrade.
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