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After promoting wrestling, ProSportify aims to change the perception of running in the country. Flagging off on the 3rd of July, India will bear witness to a unique property that will see 12 elite runners start at the iconic India Gate in the capital city, making their way to the country’s financial capital, Mumbai.
ProSportify’s ambition is to shed light on sports beyond cricket in India. They began their journey with Pro Wrestling League last year, and they hope to further break boundaries with their second IP.
Elite marathoners will make their way through six Indian states ending at the Gateway of India, Mumbai on July 20 creating India’s first-ever multi-city ultra marathon, The Great India Run.
The cross-country run will witness 12 Indian and International runners set a new record for the fastest time, covering a distance of 1,480 km.
The inaugural edition of The Great India Run will see athletes Arun Bhardwaj, Mathias Jorgensen, Siddharth Choudhary, David Slotsgaard Bredo, Yuri Esperson, Lisa Stoddart, Meenal Sukhija, Satish Gujaran, Ranjana Deopa, Naresh Bharadwaj, Dinesh Heda and Joginder Chandna, going the distance.
The Great India Run has partnered with mobile fitness start-up, MobieFit, creators of a free running & fitness training app which allow runners to get marathon-ready.
Speaking about the event, conceptualiser Vishal Gurnani, Director ProSportify said, “The mission of ProSportify is to break boundaries when it comes to any of our properties. So when we wanted to bring out a running intellectual property, it was only natural that it would be truly one-of-a-kind. In a country that needs to get fit, The Great India Run serves as a clarion call to motivate people to take up running earnestly. This in turn, we hope, will cause a revolution to promote running, and inspire citizens helping eventually to support our countrymen at the Rio Olympics.”
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