Rural Agri Ventures, a business incubation firm, announced the launch ‘My Way’, a light-emitting diode (LED) product, which the company says is affordable and built with energy efficient and environmentally-friendly technology.

The initiative was undertaken to contribute to the National Energy Conservation Movement and the company estimates show that the sales of the product have saved 1.9 million kilo-watts (kW) of energy which have led to cost savings of over ₹1.47 crore for consumers.

“The company aims at illuminating the lives of millions of Indians with clean, natural and energy efficient lighting and is committed to improving lives of Indians particularly in rural areas.The company’s renewable energy business offers state-of-the-art captive, off-grid and grid connected solar power plant solutions,” said a statement.

More than 35 villages in Uttar Pradesh have been covered by the company, which is targeting 100 villages by the end of the fiscal.

Girish Aivalli, Managing Director and CEO, Rural Agri Ventures India, said My Way is the right step since energy conservation is key to distribution bridging the demand-supply gap.

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