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Oi Media, a SaaS marketplace platform, has raised an undisclosed amount in seed round from early stage venture capital fund Quarizon.
“Oi Media significantly increases the ease of doing business among various stakeholders in the media industry. We are really grateful and excited to have Quarizon on board who have an engaged a set of professionals who add value right from the time of initial discussions to regular ongoing reviews. As an immediate step, we would be launching a host of value-added services in ‘audience measurement’ and analytics,” said Praphul Misra, the founder of Oi Media.
Out-of-Home (OOH) advertising has revolutionised the way outdoor communication is being looked upon by marketers and, today, it has transcended the traditional outdoors, extending to communicate with the customer at various ‘touch points’.
“The industry space for Out-Of-Home media holds potential for enormous growth with the infusion of technology. Praphul brings with him a vast experience of handling situations in the startup & media space and this will definitely help the company in scaling up faster. Oi Media has a unique concept and we at Quarizon look forward to their growth by extending our long term support to them,” Aditya Gupta, Chairman at Quarizon, said.
Founded as an experiential media agency in 2015, Oi media is a start-up that aims to connect media sellers and buyers. Kumar Goel, Principal Advisor at Quarizon, will join the board and provide strategic mentorship to the start-up.
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