Tata Housing, a subsidiary of Tata Sons, and real estate portal Housing.com have inked a strategic deal to build an end-to-end marketing platform, in which Housing.com will create an integrated pan-India brand platform showcasing their inventory of premium homes as well as Tata Value Homes, and feature an exclusive launch of their upcoming projects.

The deal is considered the biggest of its kind in terms of delivery and scale of services being deployed, the companies said in a joint statement.

The duo will work jointly to develop new and innovative solutions to manage the home-buyer experience across online and offline channels.

Interactive tools

The partnership also entails Housing.com to provide interactive tools like virtual reality, creation of exclusive content through its design studio, leveraging news from the real estate sector, as well as the portal’s events and brand platform.

As part of the agreement, Tata Housing will deploy some of the solutions and technologies on its digital platforms. From Tata Housing’s perspective, the brand is expected to get exclusive access to users of Housing.com that will augment their reach, which would be further enhanced through Housing.com’s call centre and channel partners, including broker ecosystem.

Commenting on the deal, Tarun Mehrotra, Head Sales and Marketing at Tata Housing, said in a statement that the advent of technology and emergence of digital platform have changed the way people buy homes. Mani Rangarajan, Chief Business Officer, Housing.com, added in the statement that deployment of a solution of this nature was unprecedented in the country.

Incidentally, Housing.com has raised over $100 million in capital from investors, including Softbank, Nexus Ventures, Falcon Edge, Helion Ventures, Nirvana Ventures, Qualcomm, Snapdeal founders Kunal Bahl and Rohit Bansal, among others.

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