Comments
Samsung Electronics has introduced a first-of-its-kind initiative in Bengaluru that would delight smartphone users who are constantly faced with battery drain during the course of their workday.
The Korean mobile phone manufacturer, which enjoys 40 per cent market share in value and 33 per cent in volume in the country, has installed solar-powered mobile charging stations in front of five Samsung smart cafes across the city for customers to get their phone battery recharged for free.
Locations The locations are CMH Road, Indiranagar; Total Mall, Sarjapura Road; Sahakaranagar, Malleswaram and Vijayanagar.
The solar charger is installed on a 10-foot-high pole fixture with a charging dock at 4ft height and can be used by eight people simultaneously to charge their smartphones on the go.
“We have chosen to introduce solar power charging in Bengaluru as the city is home to the highest number of Samsung smartphone users in the premium segment. We enjoy 59 per cent market share in the premium smartphone segment in the city, which includes all smartphones priced above ₹40,000. With this initiative, we can also engage with smartphone users near the store by inviting them into the smart café to see product demos and ensure conversions,” said Asim Warsi, Vice-President, Marketing, Samsung India. Asked about the pan-India rollout of this initiative, Warsi said no decision has been made yet but, the company would watch how it is received in Bengaluru before taking it pan-India.
4G line-up Samsung’s mobile phone strategy has traditionally been to bombard the market with 35 to 40 new models every year, catering to all price segments and discontinuing models that do not see much traction within 12-24 months.
This year alone, from January to August 2015, the company launched 17 products across segments, including 14 smartphones, two tablets and one feature phone. The company has 25 models of smartphones priced between ₹5,000 and ₹60,000 selling across 2,100 exclusive Samsung outlets and in 1,50,000 retail outlets across the country.
Five of the Samsung smartphones that fall under the premium category are Galaxy S6, S6 Edge, Edge+, Note4 and S5.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.