ESPN STAR Sports on Tuesday said that it has tied up with several distribution partners for Hero Hockey India League (HHIL) across 83 territories worldwide.

Some of its syndication partners include Fox Sports from Australia, Sky Sports from New Zealand, Ten Sports in Pakistan and SE Asia and MENA region, which are showcasing live coverage of HHIL in their respective territories.

Aloke Malik, Managing Director, ESPN Software India, said: “These partnerships reinforce our commitment to set new benchmarks in the distribution of Hero Hockey India League. We look forward to working closely with all our partners and serve hockey fans all over the world with some mouth-watering high quality content.”

Narinder Batra, Chairman, Hero Hockey India League, added: “It is great to know that the first edition of the league can be seen by hockey fans across the world. We are confident that the popularity of the league and the game of Hockey per se, will greatly benefit from these international distribution tie-ups.”

meenakshi.v@thehindu.co.in

(This article was published on February 5, 2013)
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