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Hero MotoCorp, a two wheeler manufacturer, has signed a three year deal to be the title sponsor of the Indian Super League, the initial franchise based football league in the country.
With this sponsorship, the new football league, promoted by IMG-Reliance and Star India, would be called the `Hero Indian Super League'.
The franchise based tournament is scheduled to start on September 19, 2014, and is based on the lines of Major League Soccer of the United States.
Synonymous with some of the marquee Indian as well as global sports partnerships, Hero MotoCorp has for long promoted various disciplines of sports including cricket, hockey and golf.
In a statement, Pawan Munjal, Chief Executive Officer, Hero MotoCorp said, ``Football is not just the world’s most popular game; it has today become a phenomenon sweeping across continents. I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup. Like every other part of the world, India is also in the grip of this magic, as millions of youngsters across the country are taking to the game with enthusiasm. The Indian Super League is a timely initiative.''
Backed by the All India Football Federation (AIFF), the Hero Indian Super League is set to usher a new era of football in India. Featuring eight new clubs, the League aims to promote the game of football across India, in the newer markets and foster young local talent to take up the sport professionally.
The eight clubs participating includes Atletico de Kolkata, Delhi Dynamos FC, NorthEast United FC, Kerala Blasters FC, Team Goa, Team Pune, Team Mumbai and Team Bangalore.
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