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Mid-sized private sector lender Yes Bank announced a multi-year deal with the Hockey India League (HIL) commencing with the 2014 season.
In the inaugural season, 70 top domestic players including the Indian national side as well as 50 international players who are part of the national squads of Australia, New Zealand, South Africa, Netherlands, Germany, Malaysia, Spain, and Argentina played for five franchise teams.
Six franchise teams will feature in the second season of the Hero Hockey India League to be held from January 25 to February 23, 2014. The League will be an opportunity for 144 leading players to showcase their skills in 34 matches at six different venues.
Star Sports, broadcast partner of the Hero HIL will telecast the live matches. The first season was telecast in 146 countries.
Rana Kapoor, Managing Director and CEO, Yes Bank said: “Through our dedicated Sports Banking proposition, we are committed to provide a robust financial infrastructure to support sports through customised banking solutions for various hockey associations, teams and players.”
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