A Thalassery-based start-up has proposed to take over sick small-scale units in the State to expand its FMCG product manufacturing base.

Nine-month-old Velmore Innovations based in Kinfra Industrial Park in Thalassery already has a ‘thriving’ fast moving consumer goods (FMCG) product line.

TAKEOVER SCHEME

Fawaz Ashraf, chairman and managing director, and Shukkoor Hassan, chief strategy planner, said here that Velmore would approach the State Government with a scheme for takeover of sick units.

This apart, it also plans to have 10 manufacturing units of its own during 2013-14, they told Business Line here.

The aim is to create as many job opportunities as possible within the State and come out with quality products that are eco-friendly, too.

Food, cosmetics and hygiene are the three major segments that the company wants to begin with, Ashraf said.

PRODUCT PORTFOLIO

The company has already built up a 30-product portfolio across these three segments. It proposes to go national with the products by 2015, he added.

One manufacturing plant is operating at present at the Kinfra Park, Thalassery. Two more are planned, in view of the demand for its products from north Kerala.

The company currently has a 5,000-sq ft floor space at the Kinfra Park. It has booked 25,000 sq ft more, Ashraf said.

A Statewide marketing plan has been chalked out since. Super stockists will be appointed in major towns.

TV CAMPAIGN

This will be backed up with television commercials that are expected to go on air from January, 2013. A Thrissur-based advertising company will manage the campaign.

This is the context in which the company plans to expand the manufacturing base initially within the Kinfra Park before exploring the option of takeover of sick units in various parts of the State.

Velmore currently employs 30 people, but will take it to 100 within the next two months, Ashraf said.

vinson.kurian@thehindu.co.in

(This article was published on October 8, 2012)
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