The company is planning to reach out to doctors and caregivers, who have taken the responsibility of elevating the standards of patient care in smaller towns and cities by partnering with them.

It was not a clinic but an experiential lounge on wheels. That’s exactly what GE Healthcare has attempted to showcase in a specially designed van that is now traversing across Tamil Nadu.

The vehicle – ‘Mission Healthier India’, equipped with technologies that can aid three key areas such as women and maternal infant health, cardiac diseases and critical care was flagged of by the Mayor of Coimbatore Corporation S.M. Velusamy.

Speaking on the sidelines of this launch, S. Ganesh Prasad, Director – Ultrasound, GE Healthcare South Asia said that the company intended to create awareness amongst the public about the range of low-cost and affordable technologies available to make India a healthier destination.

“Access to advanced diagnostic technology can make a huge difference in early detection and treatment of diseases and condition. Since the proliferation has been dismal due to the high cost and low awareness, particularly in tier II and III cities, we decided to create awareness through this ‘Mission Healthier India’ on wheels. We are hoping to cover 5,000 clinicians and one lakh people in the two month tour of Tamil Nadu before embarking on similar tours in the rest of India,” said Ganesh.

GE Sources told Business Line that the company was attempting to dispel the myth that quality healthcare involves high cost. “We develop technologies that reduce the cost of healthcare without compromising the quality of healthcare delivery,” the source said.

The company is planning to reach out to doctors and caregivers who have taken the responsibility of elevating the standards of patient care in smaller towns and cities by partnering with them.

Small towns and villages are today challenged with women and maternal infant health, cardiac diseases and critical care. GE experts would provide hands on demonstration on the usage of the advanced technologies, Ganesh said.

The equipments on display in the vehicle include Lullaby LED Phototherapy system for treating neonatal jaundice, battery-operated ECG systems for early detection of cardiac disease and critical care tools for monitoring and supporting critically ill patients so that infections in intensive care units stand significantly reduced.

(This article was published on May 20, 2013)
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