Tier II cities in the country have put up a better a show in job generation year-on-year. Job demand was more for arts/creative/legal professionals with Coimbatore witnessing a near 50 per cent growth, according to an analysis of online job posting by Monster.com

While there is a perception about slowdown in the economy, the Monster Employment Index India has risen by 13 per cent in October year-on-year with 12 of the 13 cities monitored by the index showing increase in online recruitment activity.

The index provides an insight into the trends in job market on a monthly basis based on an analysis of career Web sites and online job listing across the country.

Sanjay Modi, Managing Director, Monster.com India/Middle-East/South East Asia), said the double-digit gains in employment index from a year ago in October ‘reflects the confidence of Indian businesses in the current economy’ with important sectors such as IT, engineering, automotive, telecom, healthcare and education showing positive y-o-y growth.

Giving broad trends in the job market, Monster.com report said that from an index level of 119 in October 2011, it had moved up to 135 in October 2012, a 13 per cent growth year-on-year with 21 of the 27 industry sectors showing increase in online recruitment activity between October 2011 and October 2012. It was shipping/marine sector, which was up by 46 per cent, that showed the highest annual growth in recruitment sector-wise. Surprisingly the NGO/social services sector, with 39 per cent growth, came second. The other sectors to figure among the top five recruiters were printing/packaging with 29 per cent growth, retail with 24 per cent increase and engineering/cement/construction/iron/steel that saw 24 per cent growth during this period.

The occupational groups that witnessed the highest online demand were arts/creative that was up by 25 per cent and legal, up 21 per cent. Customer service, sales and business development and senior management were other occupations to see a positive recruitment trend online.

The lowest growth industries (in online recruitment) were oil/gas/petroleum/power that saw zero growth, banking/financial services, insurance that saw a -2 per cent growth, Govt/PSU/Defence recorded a -10 per cent growth, import/export saw a -11 per cent growth and production and manufacturing witnessed a -12 per cent growth.

The study of the online recruitment activity showed it was up in 12 of the 13 locations monitored. Coimbatore in Tamil Nadu recorded the highest growth of 49 per cent year-on-year followed by Kochi (41 per cent), Jaipur (34 per cent), Baroda (28 per cent) and Bangalore (24 per cent). The cities with the lowest growth were Chandigarh and Delhi-NCR (7 per cent each), Kolkata (3 per cent), Pune 2 per cent and Ahmedabad (-4 per cent).

The Monster Employment Index is a monthly analysis of online job posting activity in India conducted by Monster India.

(This article was published on November 20, 2012)
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