Pipfruit New Zealand has launched Royal Gala apples in Bangalore market.

Royal Challengers Bangalore cricketer and former New Zealand captain Daniel Vettori launched the new season of Royal Gala apples at Fresh Produce India in Bangalore.

Pipfruit New Zealand CEO Alan Pollard said, “Demand for pure New Zealand apples in India is growing as new trade statistics indicate a 90 per cent increase in apple exports to India year-on-year to December 2012.”

“This is the second season that crisp and delicious Royal Gala apples from New Zealand have been available in India, providing counter-seasonal supply to domestic produce,” he added.

New Zealand apples are available in India from April to October. Iconic New Zealand cricketer Sir Richard Hadlee launched the brand in India in 2011.

“New Zealand apples are known internationally for their crispness and great flavour,” said Vettori. “I’m excited that Royal Gala apples from New Zealand will be available again this season for Indians to enjoy. Having grown up enjoying New Zealand’s outstanding fresh produce, I know that Indians can be assured of outstanding quality and taste.”

“New Zealand is world-renowned for its high quality produce. The growth shows that Indians are enjoying new varieties like Royal Gala when domestic produce is out of season. New Zealand is also working with apple farmers in India to build expertise in production efficiency,” said Richard White, New Zealand’s Trade Commissioner to New Delhi.

anil.u@thehindu.co.in

(This article was published on April 5, 2013)
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