Vodafone India launched its first store run and managed entirely by women employees in Andhra Pradesh in Hyderabad today.

This is the 13th such store of the company and operates under the brand name ‘Vodafone Angel Store’.

"We have launched this concept as part of our commitment to women empowerment. We are opening one store in each State and will subsequently expand the network," Mandeep Singh Bhatia, Business Head-Andhra Pradesh, said.

Right from security to management-level personnel, these stores have all-women staff. Women employees constitute about 13 per cent of the company’s total staff.

Bhatia said its current subscriber base in the State was about six million. "We have achieved about 75 per cent coverage across the State through 8,300 towers," he said adding that it did not have immediate plans to expand its tower network.

amitmitra@thehindu.co.in

(This article was published on April 9, 2013)
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