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Tata Global Beverages has launched Tata Tea Fusion, a premium black tea.
And for the first time tea lovers would get to prepare the tea the way they want with the option of blending the Superior Assam Tea with taste enhancers – Kenyan tea and Green Tea to create a customised brew, a company release said.
Rishi Chadha, Head Marketing, Tata Tea, was quoted as saying that Fusion is the result of extensive market surveys that provided the company an insight of creating tea customized as per the consumers’ liking.
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