Comments
International hotel operator Accor surpasses 1,00,000 rooms in Asia-Pacific with the opening of IBIS Hong Kong Central and Sheung Wan.
Accor operates 536 hotels in 16 countries in Asia-Pacific and is a leader in Australia, New Zealand, Thailand, Indonesia, South Korea and Vietnam. It operates 179 economy and budget hotels in Asia-Pacific, including seven IBIS and one Formule 1 in India.
Accor Asia-Pacific Chairman and Chief Operating Officer Michael Issenberg announced the opening of IBIS Hong Kong Central and Sheung Wan at the 2012 Economy Hotels World Asia conference in Singapore, reaffirming the Group’s growth strategy for Asia-Pacific.
Issenberg revealed the findings of Accor’s Asia Economy Hotels Research 2012, which seeks to better understand attitudinal differences between travellers staying at economy hotels.
Report findings
According to Accor research report, six out of ten travellers in Asia prefer international economy hotel brands to domestic brands and assign different personalities to them.
International brands were considered “stylish, high-class, reliable, attractive and energetic’’ compared to domestic brands, which tended to be viewed as "down-to-earth, practical, approachable, and considerate’’.
Accor's portfolio
Accor is present in 92 countries with 4,400 hotels and 530,000 rooms. Its portfolio of hotel brands includes Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6.
Accor is on expansion in India and manages three properties in Hyderabad.
rishikumar.vundi@thehindu.co.in
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.