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Amazon Inc and Dharma Productions have entered into a long-term agreement that will make Prime Video India, the subscription streaming home for films and upcoming new releases from Dharma Productions.
The digital première for upcoming Dharma releases on Prime Video will include films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor, Oh Jaanu and Badrinath Ki Dulhania.
With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership. “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video. We know our members are going to love the broad selection of films and stories,” said Nitesh Kripalani, Director and Country Head, Amazon Video India.
Apoorva Mehta, CEO Dharma Productions said, “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on video-on-demand and OTT Platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”
The library of films on Prime Video will comprise blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.
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