parenting. ‘Super dad’ Tendulkar joins UN campaign on fathers

Cricketer Sachin Tendulkar joins a roster of global celebrities, including David Beckham and Novak Djokovic, for a special UNICEF campaign that highlights the critical role played by fathers in children’s early development.

The UNICEF initiative ‘Super Dads’, coming just days ahead of Father’s Day, celebrates fatherhood and highlights the importance of love, play, protection and good nutrition for the healthy development of young children’s brains.

The campaign features stars from the world of entertainment and sports including Academy Award winning American actor Mahershala Ali, British Formula One racer Lewis Hamilton and Australian actor Hugh Jackman.

“When I was a young child, my father gave me the right amount of love, freedom and support to shape who I am today,” Tendulkar, a UNICEF Ambassador, said in a statement. “Every kid needs protection, love, good food and play to support growth and development.”

Djokovic said as a father, he has seen for himself the impact that love and positive action has had on his child during the early years of life. “Being a new parent isn’t easy. There are many challenges that fathers across the world face. This campaign is about supporting and encouraging fathers, so they can be the Super Dads their kids desperately need,” said the UNICEF Goodwill Ambassador.

The heart-warming videos and photos of celebrity dads in the campaign will be coupled with stories of super dads from across the world, including those who are doing their best to raise their children in extremely difficult circumstances.

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