Vodafone India has launched ‘Safe Drive Campaign’ in Kerala, an initiative aimed at reducing drunken driving in the festive season.

The telecom company launched the campaign in association with the State Motors Vehicle Department. This will be held till January 2 advising and educating people to follow safe driving practices.

The new initiative is in line with company’s long term commitment to achieve highest standards of health, safety and well being in and around the community that it operates in, a press release said.

The campaign will focus on urging motorists to wear helmets, while driving and making helmets a must for two-wheeler riders as well as pillion riders, avoid drunken driving, stop using mobile phones while on wheels and avoid overspeeding and rash driving.

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