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“I have nothing to wear today” is an oft-heard complaint. Mostly from people whose wardrobes are overflowing.
To combat such wardrobe fatigue technology consultant Aboli Salvi launched her start-up, ShareWardrobe, in May 2015.
The platform offers a premium marketplace for expensive and niche women’s fashion and accessories that are in good shape.
“For a number of reasons, our wardrobes can be stuffed with items we no longer need, like or fit into,” Salvi told BusinessLine .
All one can do is either donate the ‘pre-loved’ clothes and accessories, or to resell them. ShareWardrobe does both, on behalf of the owner, by providing an online platform.
However, it is not the OLX of old clothes or accessories, explained Salvi, who quit Deloitte to take the e-commerce plunge. “We don’t sell every garment or accessory that comes to us. We put on our platform only the top and authentic brands, and boutique-made items and Indian wear, after stringent quality checks. We accept the pre-owned items only under categories such as clothes, bags, shoes or accessories that are clean and in good condition.”
The ShareWardrobe website has a list of brands it does not accept.
Replicas, fakes and locally-tailored/manufactured clothes and other items are also a strict no-no, Salvi said, adding that only flawless, almost-new items are sold on the platform.
How does it work?
The person who wishes to sell clothes/accessories fills up an online form and lists the things up for sale.
ShareWardrobe has them shipped and passes them through a thorough quality check, before listing them for sale on its website, initially for 90 days.
“The seller decides the selling price under our guidelines. We get a 15-30 per cent commission on these sales,” Salvi said.
The average price of an item sold on ShareWardrobe is almost 50 per cent its original price.
Once an item is sold, ShareWardrobe transfers 70 per cent of the proceeds to the reseller’s account within seven days of buyer confirmation.
What happens to the items that remain unsold, or are returned? ShareWardrobe advises the seller to reduce the price.
“Alternately, if she agrees, we either return it to her or donate the items to an NGO on her behalf.”
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