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Prime Minister Narendra Modi’s two-hour Teacher’s Day TV appearance attracted record eyeballs. All news broadcasters got a viewership of about 2.14 crore, which, according to observers, is a record.
Modi’s Teacher’s Day speech pushed up the viewership of all news broadcasters including the public broadcaster DD News.
According to the TAM data, sourced by BusinessLine , Modi’s speech, which was aired by all news broadcasters from 3 to 5 p.m., recorded a viewership that was more than five-and-a-half times their average viewership for the four previous weeks.
The average viewership for news broadcasters for the last four weeks before the Modi telecast for the same timeframe was 0.38 crore (All India, all consumers above 4 years — All 4 +).
The Special Teacher’s Day speech telecast on the public broadcaster DD News alone attracted an estimated 1.9 million (19 lakh) viewers.
This was the first time a Prime Minister was connecting with students and teachers across the country. He first addressed the students at the Manekshaw Centre in Delhi, and then took questions live as well as through video conferencing.
The live webcast of the Prime Minister’s speech, which was streamed on several YouTube channels, was watched by over 2.76 lakh viewers.
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