ICFAI Business School (IBS), Hyderabad's faculty members - Debapratim Purkayastha and Adapa Srinivasa Rao have won the prestigious Case Award in ‘knowledge, information and communication systems management’ category recently at an event held at the IIM Bangalore campus.

The Case Awards is organised by the UK based The Case Centre, which houses world’s largest repository of case studies. Purkayastha and Rao won the award for the case study titled ‘Digital Marketing at Nike: from communication to dialogue’. The case focuses on how global sportswear giant Nike leveraged information and communication technology to win in a hyper-competitive market.

The case study 'Building A Business From Nature: Kari W Block’s Entrepreneurial Journey' by G.V. Muralidhara of IBS Hyderabad also won the ‘Best Case Award’ in The Case Centre's ‘Entrepreneurship’ category. The case chronicles the entrepreneurial journey of Kari W Block, the founder & CEO of Earth-Kind Inc., an US based company that provided a non-messy, environmentally-friendly solution to the rodent menace.

London Business School’s Nirmalya Kumar, who is also a member of the Group Executive Council of Tata Sons won the ‘outstanding contribution to the Case Method Award’ at the same event.

This year’s winners in other categories include entries from Harvard Business School, IMD, INSEAD, London Business School, Ivey Business School, and Darden School of Business.

IBS' Case Research Center has won several international recognition in the past for its cases. These cases are used by management institutions around the world that use the case method.

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