IIM-A faculty Srinivasa Addepalli wins ISB-Ivey Global Case competition

A case study on corporate ethical misconduct authored by a visiting faculty from IIM-Ahmedabad, Srinivasa Addepalli, has won first prize in the ISB-Ivey Global Case Competition 2014. The annual competition is held jointly by the Centre for Teaching, Learning, and Case Development at the Indian School of Business (ISB) and Ivey Business School, Western University, Canada.

‘Sexual Harassment at Prashanti Technologies’ by Addepalli, is a business ethics case that describes allegations of sexual impropriety at high levels of a company, and the dilemma facing the company’s ethics committee which must decide the fate of the principal players. Addepalli wins US $4,000 in prize money donated by ISB, and a marketing and distribution deal with Ivey Publishing.

The ISB-Ivey Global Case Competition, which was launched in 2010, invites submissions of India-centric business cases, which are evaluated by a panel of internationally acclaimed subject expert judges. The top cases are marketed to a global audience of business schools through Ivey and distributed through Ivey Publishing and Harvard Publishing — the two largest sources of business cases in the world.

The second prize, on the topic, ‘Boosting boost: Charting growth opportunities,’ went to Jaydeep Mukherjee, Associate Professor, Management Development Institute, Gurgaon, and Sriram Padmanabhan, Innovation Manager, GlaxoSmithKline Asia. They won a cash prize of US $3,000, sponsored by ISB. In the marketing category, the winners for the topic: ‘Mahindra 'Rise': A Brand Architecture Decision,’ are Ashita Aggarwal Sharma, Associate Professor, SP Jain Institute of Management and Research, and Lulu Raghavan, Managing Director, Landor Associates (India), who won a cash prize of US $2,000, again sponsored by ISB.

The Entrepreneurship category winner for the topic, ‘Mygola.com: Planning its itinerary into the Fture,’ went to Supriya Sharma, Rajesh Nanarpuzha and Pinaki Roy, all PhD scholars from IIM-A. They won a cash prize of US $2,000. The operations category winner (sponsored by Amazon), on the topic, ‘UPSL — Exploring Operations Strategy Options,’ is Sivakumar Alur, Professor, T.A. Pai Management Institute, Manipal. He won a cash prize of US $2,000.

The competition, says a press release, received an unprecedented response this year, with 109 entries from more than 50 institutions in India and around the world. This is indicative of the growing interest in Indian business stories on the global stage and in B-school classrooms worldwide.

Through this event, ISB and Ivey aim to build a repository of high-quality, internationally benchmarked cases about Indian businesses that will find their way into MBA programmes in India and abroad. The Competition is supported by the Confederation of Indian Industry, Ivey Publishing and European Foundation for Management Development.

Commenting on the 2014 competition, Prof Arun Pereira, Executive Director, Centre for Teaching, Learning, and Case Development, ISB, observed: “The ISB-Ivey Global Case Competition continues to produce cases of the highest quality, and they reflect the rich diversity of India's economic landscape. We have cases ranging from sustainable social ventures and traditional family businesses to global multinationals and large domestic business groups, along with technology entrepreneurs and non-profit organisations. Quite simply, this annual competition ensures a continuous supply of current, high-quality India cases for the global MBA classroom.”

David Sharp, Faculty Director, India and Associate Professor, Ivey Business School said: “Students and faculty in India are realising the benefits of the case method pedagogy and we are observing a strong adoption trend by management faculty across the country. With a well-written case, students obtain not only the knowledge transfer that you would from a typical lecture but also the messy stuff: complexity of context, people with competing agendas, questions of character etc. The opportunity of the case method is the integration and application of knowledge, and the development of soft skills that serve students throughout their careers.”

The Centre for Teaching, Learning, and Case Development at ISB is focused on facilitating excellence in the classroom by enabling innovative pedagogies for effective learning, building a repository of high quality Indian business cases, researching the impact of learning transfer in executive training programmes, and measuring learning outcomes of business degree programmes. It also offers annual workshops in the art of case writing and case teaching, as well as training in cutting-edge teaching and learning methods, along with the use of technology for effective learning in the classroom.

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