Starting off from a butter churn, German company Miele has come to position itself as a luxury appliances brand away from home. »

Wherever you go the furry creatures follow. It's not just Vodafone that has discovered the safest and surest way to bump up brand equity. Go on to Facebook and you can't escape stories about Beast... »

Dutch airline KLM is going full throttle to engage with its passengers through wacky promotions and good-natured bets. »

The world has gone apps-crazy. And developers want the tiny gadget to do every job on earth - whether needed or not. Think: how many of the applications on your mobile phone do you use?... »

The curious case of an inbox flooded with namesakes' mails. »

A spirit of selflessness, among other things, goes into the making of a new market segment. »

People marry their workplace and treat their spouse like work. Turning it around may help. »

A new study looks at the economic impact of Oprah Winfrey's Book Club and finds that endorsements have important spill-over benefits for a brand. »

Marico chairman Harsh Mariwala, who runs a well-oiled company, says innovation is the genesis of branding. »

“I'm at a media immersion…umm, I mean, press conference.” »