The integration of bank, insurance, pension and stock market transactions into a single account is both possible and desirable from a customer’s point of view.
“Don’t be trapped by dogma — which is living with the results of other people’s thinking” — was the quintessential philosophy of a piscean, who crossed the river of life in the recent past.
The key to Steve Job’s success was the relentless pursuit of ‘what is better for the customer’ even before they knew that they needed it! Applying this analogy to the financial services sector, we present some thoughts on making life simpler for the end users, that is, the public.
The starting point for this thought process was a credit card statement, reflecting spending in three different foreign currencies. It unambiguously reflected the foreign currency, the amounts spent in each foreign currency and the rupee equivalent.
This leads to an intriguing thought: If technology can capture transactions in multiple currencies in a single statement, what prevents it from capturing transactions and holding of shares as well in the same account?
In other words, why have a separate demat account when, with suitable upgradation of the core banking system, the existing bank account itself could, perhaps, do the job.
Before elaborating on this thought, a minor digression would be in order. A scaffolding is required for construction of a building, but it is dismantled once the construction is complete.
Similarly, without the demat system — the single-most important reform in securities market in India — securities markets would not have taken off to its present levels.
AADHAR-BASED INTEGRATION
But now, the time has come to reconsider the relevance of a standalone demat and instead move to an integrated system, wherein bank details and demat details are reflected in a single account.
The above concept could be extended to cover the entire spectrum of financial assets. At present, different financial assets are captured in separate silos, namely, banks account, demat account, pension fund account, insurance policies, and so on, reflecting the compartmentalised approach of the sectoral service providers.
Obviously, from a user’s perspective, this is not the most convenient option. If the customer’s interest is placed at the forefront, then consolidation of all financial assets in one account is the logical way forward.
Accordingly, we propose a single account, say financial account (for want of better term) that would reflect the holding and transaction in all financial assets.
The UID or ‘Aadhar’ number itself could be the account number for this omnibus account. This account should capture basic banking details.
A person may choose to have savings account with Bank A, based on proximity, and choose to place a fixed deposit with Bank B, offering a higher rate of interest. The proposed single account should capture his/her transactions and holding in both these banks.
Investment in government small-savings schemes such as NSC, PPF, and postal savings schemes should be reflected in this account. It should capture and reflect details of investment in securities, including that in e-commodities.
This would eliminate the need for separate demat account for investing in e-commodities, through commodities spot exchange.
The proposed account should also provide details of life insurance policy, say, with Company A and also the vehicle insurance policy with Company B. The reported proposal by IRDA to have ‘repositories’ to hold insurance policies in electronic form, is a typically compartmentalised approach of a sectoral regulator. The details of pension and provident fund subscriptions should also be captured in the proposed account, including that of the New Pension System (NPS). This will eliminate the need for a separate, permanent pension account number (PPAN) number envisaged for NPS.
On the liability side, the proposed account should reflect all types of liabilities, including credit cards, consumer loans, housing loan, loan against insurance policy etc. across service providers.
EXAGGERATED PROBLEMS
The benefits of the proposed convergence would be immense, apart from just convenience. There would be just one KYC for entire financial services sector which would provide a huge boost to the financial inclusion drive of the Government.
In remote areas, innovations like business correspondents, operating with handheld devices, are facilitating financial inclusion.
Progressive service providers/NGOs have supplemented these efforts by introducing ‘non-basic’ financial assets like micro insurance, micro pension, micro money market mutual funds and micro index mutual funds in unbanked areas.
Needless to say, these first-time investors would find it easier to manage/monitor one singe account than multiple accounts.
Implementing this proposal would need the combined initiative and effort of both the state and the financial service providers. The Financial Sector Legislative Reforms Commission (FSLRC), which is working on harmonising legislations across sectors, can, if required, recommend a suitable legal framework that will enable the proposed convergence.
Co-operation and co-ordination between regulators and the service providers would be a pre requisite for implementation.
THE IT ANALOGY
Plenty of technical and technological hurdles would arise during implementation, including hurdles that are imaginary and drummed up by vested interests.
However, the real hurdles that emerge would not be insurmountable. Keeping customer’s interest in the forefront, this complex task of convergence needs to be undertaken, just as what Steve Jobs did in IT.
Upon implementation, a single financial account would become the norm, just as Graphic User Interface (GUI) is the norm in personal computing.
Users of a single financial account would simply not remember how it was before, just as today’s generation view with horror the syntax-driven precursor to GUI, namely, the Disk Operating System.
Are we then ready to be free of dogma?
(The author works with a financial services industry. The views are personal.)
Keywords: single account for financial services, integration of bank, insurance, pension, stock market transactions




Comments:
Yes, there are many positive aspects to the above idea.
But, the customers should be educated on the negative aspects too.
A single cheque bounce even by mistake, will have huge impact from the
credit rating angle.
Apart from the above, in case the data falls into wrong hands, the
criminals will have a field day.
Take insurance which was opened to competition. After 10 years of
competitive insurance, we have seen some 300 branches being closed. When
we want to reach the far flung corners of the land it might be good for
the average citizen if he were to see a brick and mortar office of each
one of these sectors than an avial or dot.com offering a maze of
products that confuse him more.
Ha - Mr.Subramanyam - I guess this is what the author meant as "dogma". It is easier to reach the "average" citizen esp. in far flung corners through technology rather than traditional brick and mortar. Please don't underestimate the "average" citizen. Break free from the "dogma". Cheers !
A persuasive case for a single umbrella account of every one of your
day- to- day dealings almost similar to the one that held the sway for
over three decades in financial sector under one roof variously
called alfinanz or bancassurance. Closely following this was the move
for also a single regulating authority for all financial services.
The Economist in one of its special report on the future of financial
servicers had this to say summing up: “Over the past 35 years, it has
seemed as if everyone in finance has wanted to be someone else. Hedge
funds and private equity wanted ton be as cool as a dotcom. Goldman
Sachs wanted to be as smart as hedge fund. The other investment banks
wanted to be as profitable as Goldman Sachs America’s retail banks
wanted to be as cutting edge as investment banks. And European banks
wanted to be as aggressive as American banks. They all ended up
wishing they could be back precisely where they started.
In the present market driven customer centric scenario, the differentiation factor for offering financial services and products to the customer is only efficiency of delivery system.Technology has done a lot and now connectivity with a single system of AAADHAR would make a lot of differnce by avoiding duplicacy of work at different plateforms.Third party products beinf offered by the banking system has done a ggod job in the past and now the single point od delivery is time management and near the customer place.Mobile banking and financial services wouls be another area for improvement and innovation.Think from the angle of common man and at the real bottom of the pyramid: that is a real business sense in long run.
a lot is to be done .
It is a perfect case for co-creative innovation, which is all about arriving at a win-win for multi-stakeholder partnerships so as to create a multi-sided business value. However, the author would have also given his suggestion on who could be - among all players in the financial industry - the best fit to function as a nodal agency. Is it a bank or an insurance company or a regulator, who can ultimately deliver the unified card to the customer, after networking with every other stakeholder.
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