<?xml version="1.0" ?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
<title>Business Line - Marketing</title>
<link>http://www.thehindubusinessline.com/</link>
<description>Business Daily from THE HINDU group of publications</description>
<language>en-us</language>
<copyright>Copyright 2009 The Hindu Business Line</copyright>
<pubDate>Thu, 26 Nov 2009</pubDate>

<image>
<url>http://www.thehindubusinessline.com/bline.jpg</url>
<title>thehindubusinessline.com</title>
<link>http://www.thehindubusinessline.com/</link>
<width>320</width>
<height>62</height>
</image>

<item>
<category>Advertising</category>
<link>http://www.thehindubusinessline.com/2009/11/26/stories/2009112650220500.htm</link>
<title>Advertisers  chary of batting for cricket</title>
<description>Mumbai, Nov. 25 It is the current economic scenario which is making companies tighten their purse strings and refrain from committing themselves to big-ticket sponsorship deals for the Indian cricket team.  </description>
<pubDate>Thu, 26 Nov 2009</pubDate>
</item>

<item>
<category>Retailing</category>
<link>http://www.thehindubusinessline.com/2009/11/26/stories/2009112650210500.htm</link>
<title>Shopper&#8217;s Stop pares private label sales</title>
<description>Bangalore, Nov. 25 Unlike other retailers that focused heavily on private labels to beat the slowdown blues, department store chain Shopper&#8217;s Stop has shrunk its private label offerings to prevent blockage of working capital during the  </description>
<pubDate>Thu, 26 Nov 2009</pubDate>
</item>

<item>
<category>Retailing</category>
<link>http://www.thehindubusinessline.com/2009/11/26/stories/2009112651190600.htm</link>
<title>Apollo DKV to  tap parent co&#8217;s  hospitals,  pharma chain</title>
<description>Apollo DKV Health Insurance will leverage the Apollo Hospitals and pharmaceutical chain and add 2,000 agents by April 2010. The standalone health insurance company, in its first year of operations, has clocked a premium of Rs 60  </description>
<pubDate>Thu, 26 Nov 2009</pubDate>
</item>

</channel>
</rss>
