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<title>Business Line - Marketing</title>
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<description>Business Daily from THE HINDU group of publications</description>
<language>en-us</language>
<copyright>Copyright 2009 The Hindu Business Line</copyright>
<pubDate>Thu, 12 Nov 2009</pubDate>

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<item>
<category>Brands</category>
<link>http://www.thehindubusinessline.com/2009/11/12/stories/2009111250730500.htm</link>
<title>Luxury brands are back to wooing Indian customer</title>
<description>New Delhi, Nov. 11 Niche luxury retailers are putting expansions back on track after a brief hiatus. Despite foreign direct investment restrictions, companies such as  Versace, Oakley and Nike Golf are increasing area and product assortments to  </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Strategy</category>
<link>http://www.thehindubusinessline.com/2009/11/12/stories/2009111251781700.htm</link>
<title>Move to reduce caratage  in studded jewellery</title>
<description>Jewellery manufacturers are looking at bringing down the caratage of gold in studded jewellery from 18 carat at present to about 14 carat in order to bring down the prices and pass on the benefit to the customers, according to Mr Bachcharaj  </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Strategy</category>
<link>http://www.thehindubusinessline.com/2009/11/12/stories/2009111250830501.htm</link>
<title>United Radio tunes on India operations</title>
<description>  </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Rural Marketing</category>
<link>http://www.thehindubusinessline.com/2009/11/12/stories/2009111250830502.htm</link>
<title>RMAI's first lifetime award</title>
<description>  </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Retailing</category>
<link>http://www.thehindubusinessline.com/2009/11/12/stories/2009111250800500.htm</link>
<title>Marks &amp; Spencer on markdown drive</title>
<description>Bangalore, Nov. 11 In an attempt to shrug off its &#8216;unaffordable tag&#8217; among Indian consumers, UK-based retailer Marks &amp; Spencer is consciously marking down prices.  </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Strategy</category>
<link>http://www.thehindubusinessline.com/2009/11/12/stories/2009111250790500.htm</link>
<title>Akai returns with wider  range for launch in Dec</title>
<description>New Delhi, Nov. 11 Japanese consumer appliances and electronics brand Akai is looking to re-establish itself in the Indian market. The company has tied up with Mr Pranay Dhabhai, former Haier India head, to revive its brand image and position in  </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Shopping</category>
<link>http://www.thehindubusinessline.com/2009/11/12/stories/2009111251751700.htm</link>
<title>&#8216;Give cultural dimension to shopping fest&#8217;</title>
<description>Kochi, Nov. 11 Purogamana Kala Sahitya Sanghom has called upon the people to make the upcoming Grand Kerala Shopping Festival a success, as it transforms the State into an international shopping destination and also strengthens its cultural  </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Rural Marketing</category>
<link>http://www.thehindubusinessline.com/2009/11/12/stories/2009111251471700.htm</link>
<title>Rural market needs dynamism, says CII study</title>
<description>Kolkata, Nov. 11 There has been a paradigm shift in the consumption trend in the rural areas with the focus shifting from price-driven to quality-driven products, according to a recent study on rural marketing by the Confederation of Indian  </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
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