http://www.thehindubusinessline.com/catalyst/ Business Daily from THE HINDU group of publications en-us Copyright 2010 The Hindu Business Line Thu, 04 Feb 2010 http://www.thehindubusinessline.com/bline.jpg http://www.thehindubusinessline.com/catalyst/ 320 62 Channels and Franchises http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450050100.htm Rome wasn't built in a day. Neither can a sports franchise be turned into a profit-making commercial entity overnight. The biggest franchises across the world — Manchester United, Real Madrid, LA Lakers, Boston Celtics and many more — Rome wasn't built in a day. Neither can a sports franchise be turned into a profit-making commercial entity overnight. The biggest franchises across the world — Manchester United, Real Madrid, LA Lakers, Boston Celtics and many more — Thu, 04 Feb 2010 Customer Relationship Management http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450080200.htm I grow increasingly impatient when I hear executives in organisations talk of ‘balancing' the costs of delivering a defined customer experience at the service touchpoints with the level of customer experience delivered. It appears to me, I grow increasingly impatient when I hear executives in organisations talk of ‘balancing' the costs of delivering a defined customer experience at the service touchpoints with the level of customer experience delivered. It appears to me, Thu, 04 Feb 2010 Rural Marketing http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450070100.htm For Prabhawati Devi, an arthritic septuagenarian who also has cataracts, automobile major Mahindra's Swasth Tractor is a blessing in disguise. The monthly visit by the vehicle eases the burden on her aching joints, saving her the effort of For Prabhawati Devi, an arthritic septuagenarian who also has cataracts, automobile major Mahindra's Swasth Tractor is a blessing in disguise. The monthly visit by the vehicle eases the burden on her aching joints, saving her the effort of Thu, 04 Feb 2010 Strategy http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450090300.htm Newer channels, expanding product portfolios, growing number of consumption occasions and the emergence of distinct consumer sub-segments have significantly increased the complexity for Indian consumer-facing Newer channels, expanding product portfolios, growing number of consumption occasions and the emergence of distinct consumer sub-segments have significantly increased the complexity for Indian consumer-facing Thu, 04 Feb 2010 Interview http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450110300.htm A. Parasuraman, Vice-Dean of Faculty, James W. McLamore Chair of Marketing, University of Miami was recently in Mumbai to speak at Custommerce India Chapter 6. (Custommmerce is a body that examines strategies for a customer-driven economy). A. Parasuraman, Vice-Dean of Faculty, James W. McLamore Chair of Marketing, University of Miami was recently in Mumbai to speak at Custommerce India Chapter 6. (Custommmerce is a body that examines strategies for a customer-driven economy). Thu, 04 Feb 2010 Advertising http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450130400.htm Many years ago, Cliff Richards and a group of merry people sang “We're all going on a summer holiday, no more working for a week or Many years ago, Cliff Richards and a group of merry people sang “We're all going on a summer holiday, no more working for a week or Thu, 04 Feb 2010 Advertising http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450100300.htm The rocks are as endangered as, probably, the sweeping landscapes in which they are set. So does it go without saying that they are priceless? Not really, considering the rocks being referred to are precious stones and the danger posed is one of The rocks are as endangered as, probably, the sweeping landscapes in which they are set. So does it go without saying that they are priceless? Not really, considering the rocks being referred to are precious stones and the danger posed is one of Thu, 04 Feb 2010 Advertising http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450060100.htm Addendum is a new fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either advertisements you wish Addendum is a new fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either advertisements you wish Thu, 04 Feb 2010 Books http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450080201.htm Consumer-generated media (CGM) on the Internet - such as blogs, discussion groups and e-mailing - has produced a form of influence very similar to WOM (word-of-mouth), write Robert East, Malcolm Wright and Marc Vanhuele in Consumer Behaviour: Consumer-generated media (CGM) on the Internet - such as blogs, discussion groups and e-mailing - has produced a form of influence very similar to WOM (word-of-mouth), write Robert East, Malcolm Wright and Marc Vanhuele in Consumer Behaviour: Thu, 04 Feb 2010 New Products & Services http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450140401.htm Billbury Food and Beverages has launched its entire range of mineral water products – Glaciers, Vitalife and Hangover Over. Glaciers is priced at Rs 35 for a one-litre bottle and Rs 20 for a 500 ml bottle. Vitalife is a wellness beverage Billbury Food and Beverages has launched its entire range of mineral water products – Glaciers, Vitalife and Hangover Over. Glaciers is priced at Rs 35 for a one-litre bottle and Rs 20 for a 500 ml bottle. Vitalife is a wellness beverage Thu, 04 Feb 2010 New Products & Services http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450140404.htm Fujifilm India has launched two new cameras, the FinePix J27 and J30. FinePix J27, featuring a 10 mega pixel sensor, and FinePix J30, with a 12 mega pixel sensor, both boast a 2.7-inch LCD screen, high-quality and pin-sharp 3x optical zoom, Scene Fujifilm India has launched two new cameras, the FinePix J27 and J30. FinePix J27, featuring a 10 mega pixel sensor, and FinePix J30, with a 12 mega pixel sensor, both boast a 2.7-inch LCD screen, high-quality and pin-sharp 3x optical zoom, Scene Thu, 04 Feb 2010 New Products & Services http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450140403.htm Lava International has unveiled a new handset ARC 02. It comprises the dual SIM feature, wireless FM radio and recording, 1.5 inch TFT screen. Other features include MP3, GPRS and WAP, which will provide all the basic services of a computer-based Lava International has unveiled a new handset ARC 02. It comprises the dual SIM feature, wireless FM radio and recording, 1.5 inch TFT screen. Other features include MP3, GPRS and WAP, which will provide all the basic services of a computer-based Thu, 04 Feb 2010 New Products & Services http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450140402.htm Sona Swiss has introduced ‘Valentine's Day' gifts comprising 24K gold leaf flakes in pendants priced in a range of Rs 900 to Rs 1,500. It also has launched a new range of 24K gold flake accessories priced between Rs 2,100 and Rs 3,300. The Sona Swiss has introduced ‘Valentine's Day' gifts comprising 24K gold leaf flakes in pendants priced in a range of Rs 900 to Rs 1,500. It also has launched a new range of 24K gold flake accessories priced between Rs 2,100 and Rs 3,300. The Thu, 04 Feb 2010 New Products & Services http://www.thehindubusinessline.com/catalyst/2010/02/04/stories/2010020450140400.htm Cadbury India has launched Cadbury Dairy Milk Silk, its premium offering under the Cadbury Dairy Milk brand (CDM). It comes in premium, internationally developed packaging. Priced at Rs 49 for 69 gm and Rs 99 for a 160 gm bar, the new CDM Silk Cadbury India has launched Cadbury Dairy Milk Silk, its premium offering under the Cadbury Dairy Milk brand (CDM). It comes in premium, internationally developed packaging. Priced at Rs 49 for 69 gm and Rs 99 for a 160 gm bar, the new CDM Silk Thu, 04 Feb 2010