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<title>Business Line - Brand Line</title>
<link>http://www.thehindubusinessline.com/catalyst/</link>
<description>Business Daily from THE HINDU group of publications</description>
<language>en-us</language>
<copyright>Copyright 2009 The Hindu Business Line</copyright>
<pubDate>Thu, 12 Nov 2009</pubDate>

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<title>thehindubusinessline.com/catalyst/</title>
<link>http://www.thehindubusinessline.com/catalyst/</link>
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<item>
<category>Advertising</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250010100.htm</link>
<title>More buck for louder bang</title>
<description>If there is one item of cost that fast moving consumer goods (FMCG) makers aren&#8217;t skimping on lately, it is advertising. For the latest half-year ended September 2009, the 10 leading listed FMCG companies hiked their outlays on  If there is one item of cost that fast moving consumer goods (FMCG) makers aren&#8217;t skimping on lately, it is advertising. For the latest half-year ended September 2009, the 10 leading listed FMCG companies hiked their outlays on</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Brands</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250020100.htm</link>
<title>Pedalling to a new lifestyle</title>
<description>On any given Sunday of a month over the past few months, a gaggle of around 80 bleary-eyed cyclists gather together in a suburb of Chennai before the crack of dawn, at 4.30 a.m. They make a motley crowd, many of them women, young and old, fit  On any given Sunday of a month over the past few months, a gaggle of around 80 bleary-eyed cyclists gather together in a suburb of Chennai before the crack of dawn, at 4.30 a.m. They make a motley crowd, many of them women, young and old, fit</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Brands</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250090200.htm</link>
<title>When brands  resurrect great men</title>
<description>Over the past few months, a new and somewhat debatable trend in advertising has suddenly been raising its head. Several brands have been using iconic national personalities who are no longer alive to promote themselves. The images of Mahatma  Over the past few months, a new and somewhat debatable trend in advertising has suddenly been raising its head. Several brands have been using iconic national personalities who are no longer alive to promote themselves. The images of Mahatma</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Brands</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250160400.htm</link>
<title>Brand Mumbai: Grace under fire</title>
<description>It took a look at the Taj Mahal Hotel, the Oberoi Hotel and Mumbai itself against the backdrop of the 26-11 terrorist attack that had Mumbai on its knees, eyes glued to television sets, praying for an end to the macabre terrorist plot that was  It took a look at the Taj Mahal Hotel, the Oberoi Hotel and Mumbai itself against the backdrop of the 26-11 terrorist attack that had Mumbai on its knees, eyes glued to television sets, praying for an end to the macabre terrorist plot that was</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Retailing</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250100300.htm</link>
<title>&#8216;Mallifying&#8217; them with choice</title>
<description>The &#8220;mallification&#8221; (a coined term) of India&#8217;s urban and semi-urban areas has begun in earnest. Shopping malls are sprouting up across the board and the unrealised potential of malls is being discussed in a variety of forums.  The &#8220;mallification&#8221; (a coined term) of India&#8217;s urban and semi-urban areas has begun in earnest. Shopping malls are sprouting up across the board and the unrealised potential of malls is being discussed in a variety of forums.</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Hotels</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250110300.htm</link>
<title>&#8216;Eco&#8217; ing responsible tourism</title>
<description>Have you ever thought that the winter break you have been planning for ever so long can actually help you save electricity and water for the world, let you be one with nature, promote indigenous cultures, provide local employment and improve  Have you ever thought that the winter break you have been planning for ever so long can actually help you save electricity and water for the world, let you be one with nature, promote indigenous cultures, provide local employment and improve</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Interview</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250120300.htm</link>
<title>Pumping up the cycle market</title>
<description>Dr D. Raghuram, President (Bicycles and Fitness), TI Cycles of India, is passionate when it comes to cycling. He himself rides a BSA FoldmanSpring and cycles enormous distances &#8212; sometimes the 20 km from his home to the TI  Dr D. Raghuram, President (Bicycles and Fitness), TI Cycles of India, is passionate when it comes to cycling. He himself rides a BSA FoldmanSpring and cycles enormous distances &#8212; sometimes the 20 km from his home to the TI</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Books</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250040200.htm</link>
<title>New &#8216;rush hour of the gods&#8217;</title>
<description>Contrary to classical theories of secularisation, there is no automatic decline of religiosity with scientific and economic development, says Meera Nanda in The God Market (  Contrary to classical theories of secularisation, there is no automatic decline of religiosity with scientific and economic development, says Meera Nanda in The God Market ( </description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Books</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250030200.htm</link>
<title>Happiness is the key to success</title>
<description>If you want to know &#8216;how to make money anywhere while doing what you love,&#8217; Pat O&#8217; Bryan has the answers in Your Portable Empire ( <a href="http://www.landmarkonthenet.com">www.landmarkonthenet.com</a>).  If you want to know &#8216;how to make money anywhere while doing what you love,&#8217; Pat O&#8217; Bryan has the answers in Your Portable Empire ( <a href="http://www.landmarkonthenet.com">www.landmarkonthenet.com</a>).</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>Books</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250080200.htm</link>
<title>Life, in four editions</title>
<description>Pramod K. Nayar takes up four aspects of everyday life and unwraps them for us in Packaging Life ( <a href="http://www.sagepublications.com">www.sagepublications.com</a>). He lays out life in four editions &#8211; low-calorie, deluxe,  Pramod K. Nayar takes up four aspects of everyday life and unwraps them for us in Packaging Life ( <a href="http://www.sagepublications.com">www.sagepublications.com</a>). He lays out life in four editions &#8211; low-calorie, deluxe,</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>New Products &amp; Services</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250130400.htm</link>
<title>The right step</title>
<description>MV Hospital for Diabetes and Diabetes Research Centre, Royapuram, Chennai, Central Leather Research Institute, Chennai, and Novo Nordisk Education Foundation have launched Diastep, footwear uniquely designed for diabetics with risk of foot ulcers.  MV Hospital for Diabetes and Diabetes Research Centre, Royapuram, Chennai, Central Leather Research Institute, Chennai, and Novo Nordisk Education Foundation have launched Diastep, footwear uniquely designed for diabetics with risk of foot ulcers.</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>New Products &amp; Services</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250130404.htm</link>
<title>For posterity</title>
<description>ZoomIn, an online photo sharing, printing and gifting company, has launched its exclusive range of photo books in which customers can instantly create their own personalised albums. The books come in a range of styles &#8211; from affordable  ZoomIn, an online photo sharing, printing and gifting company, has launched its exclusive range of photo books in which customers can instantly create their own personalised albums. The books come in a range of styles &#8211; from affordable</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>New Products &amp; Services</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250130402.htm</link>
<title>Herbal essence</title>
<description>Ripple Fragrances has launched three new home fragrance products in the Iris range. One set  is available in fragrances such as Amber Rose, Lemon Grass, Lavender and Jasmine and is priced Rs 225. Another  is available in fragrances such as Ylang  Ripple Fragrances has launched three new home fragrance products in the Iris range. One set  is available in fragrances such as Amber Rose, Lemon Grass, Lavender and Jasmine and is priced Rs 225. Another  is available in fragrances such as Ylang</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>New Products &amp; Services</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250130401.htm</link>
<title>Spring in the air</title>
<description>H. &amp; R. Johnson (India) has launched &#8216;Spring &#8211; Collection 2009&#8217; of tiles. Base tiles and motifs are in the dimensions of 320 mm x 400 mm and borders 300 mm x 78 mm &amp; 320 mm x 104 mm. Motifs are priced Rs 290 per piece  H. &amp; R. Johnson (India) has launched &#8216;Spring &#8211; Collection 2009&#8217; of tiles. Base tiles and motifs are in the dimensions of 320 mm x 400 mm and borders 300 mm x 78 mm &amp; 320 mm x 104 mm. Motifs are priced Rs 290 per piece</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
</item>

<item>
<category>New Products &amp; Services</category>
<link>http://www.thehindubusinessline.com/catalyst/2009/11/12/stories/2009111250130403.htm</link>
<title>Eye therapy</title>
<description>Lotus Herbals has introduced Nutraeye eye gel. It contains hydrolysed wheat proteins, soy bio peptides and rice bran extracts to help eliminate dark circles, under-eye lines and crow&#8217;s feet. It also contains vitamins A and E to hydrate and  Lotus Herbals has introduced Nutraeye eye gel. It contains hydrolysed wheat proteins, soy bio peptides and rice bran extracts to help eliminate dark circles, under-eye lines and crow&#8217;s feet. It also contains vitamins A and E to hydrate and</description>
<pubDate>Thu, 12 Nov 2009</pubDate>
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