http://www.thehindubusinessline.com/catalyst/ Business Daily from THE HINDU group of publications en-us Copyright 2008 The Hindu Business Line Thu, 15 May 2008 http://www.thehindubusinessline.com/bline.jpg http://www.thehindubusinessline.com/catalyst/ 320 62 Branding http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550020200.htm Rejuvenation is a vital part of branding. Brands have to constantly monitor themselves and stay away from an ad overkill. Rejuvenation is a vital part of branding. Brands have to constantly monitor themselves and stay away from an ad overkill. Thu, 15 May 2008 Promotions & Offers http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550010100.htm Loyalty programmes often stagnate because of poor planning, and the rewards being seen as insufficient, inflexible or insignificant. How are marketers addressing these concerns? Loyalty programmes often stagnate because of poor planning, and the rewards being seen as insufficient, inflexible or insignificant. How are marketers addressing these concerns? Thu, 15 May 2008 Retailing http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550090300.htm Food Forum India 2008, held in Mumbai last week, focused on retail in the food and grocery segment. Food Forum India 2008, held in Mumbai last week, focused on retail in the food and grocery segment. Thu, 15 May 2008 Retailing http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550100300.htm BrandLine begins a three-part series on the impact of supermarket retail based on research by KiranaFirst. BrandLine begins a three-part series on the impact of supermarket retail based on research by KiranaFirst. Thu, 15 May 2008 Brands http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550130400.htm Whether it’s the teams of the Indian Premier League or the airport which provides the city positive strokes, it’s the brand story that counts. Whether it’s the teams of the Indian Premier League or the airport which provides the city positive strokes, it’s the brand story that counts. Thu, 15 May 2008 Books http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550110400.htm An extract from the book ‘Cold Steel’ on Lakshmi Mittal and his battle for Arcelor… An extract from the book ‘Cold Steel’ on Lakshmi Mittal and his battle for Arcelor… Thu, 15 May 2008 Books http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550040200.htm Neil Kinnock’s quote - that loyalty is a fine quality, but in excess it fills political graveyards - may well apply to marketing too. “In spite of the overwhelming presence of loyalty programmes in virtually every industry, firms ... Neil Kinnock’s quote - that loyalty is a fine quality, but in excess it fills political graveyards - may well apply to marketing too. “In spite of the overwhelming presence of loyalty programmes in virtually every industry, firms ... Thu, 15 May 2008 Books http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550070200.htm One of the research essays in International Trade and Economic Development edited by Sugata Marjit ( www.oup.com) is titled ‘Protecting Consumers Through Protection: The Role of ... One of the research essays in International Trade and Economic Development edited by Sugata Marjit ( www.oup.com) is titled ‘Protecting Consumers Through Protection: The Role of ... Thu, 15 May 2008 Books http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550080200.htm Trade shows are a powerful medium because they touch all the five senses, says Syed Zakir Ahmed, CMD of ZAK Trade Fairs and Exhibitions. And, as a promotional method, trade shows are “the most effective as you can measure your returns ... Trade shows are a powerful medium because they touch all the five senses, says Syed Zakir Ahmed, CMD of ZAK Trade Fairs and Exhibitions. And, as a promotional method, trade shows are “the most effective as you can measure your returns ... Thu, 15 May 2008 New Products & Services http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550140400.htm Oriflame has introduced the New Lift Expert range which claims to help re-sculpt facial contours, smoothen deep wrinkles and leave skin looking visibly lifted. The range consists of a day cream which comes in a 50 ml pack and is priced at Rs ... Oriflame has introduced the New Lift Expert range which claims to help re-sculpt facial contours, smoothen deep wrinkles and leave skin looking visibly lifted. The range consists of a day cream which comes in a 50 ml pack and is priced at Rs ... Thu, 15 May 2008 New Products & Services http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550140401.htm Funskool India has launched an assortment of toys across diverse categories, from creative products like Make Your Clock to a constructing toy like Clipo Animals and a variety of other games. These toys are available from Rs 75 onwards for ... Funskool India has launched an assortment of toys across diverse categories, from creative products like Make Your Clock to a constructing toy like Clipo Animals and a variety of other games. These toys are available from Rs 75 onwards for ... Thu, 15 May 2008 New Products & Services http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550140402.htm Logitech has launched QuickCam Connect Webcam and QuickCam Communicate Deluxe Webcam. The former is meant to provide high-quality video and echo-free, lifelike conversations, while the latter claims to provide sharp and vibrant images in any ... Logitech has launched QuickCam Connect Webcam and QuickCam Communicate Deluxe Webcam. The former is meant to provide high-quality video and echo-free, lifelike conversations, while the latter claims to provide sharp and vibrant images in any ... Thu, 15 May 2008 New Products & Services http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550140403.htm Portico New York has tied up with Cartoon Network to launch the Powerpuff Girls’ Kids’ Bed and Bath collection. The collection includes bed sheets, towels and cushions. The prices range from Rs 279 for a bath towel to Rs 2,599 for a ... Portico New York has tied up with Cartoon Network to launch the Powerpuff Girls’ Kids’ Bed and Bath collection. The collection includes bed sheets, towels and cushions. The prices range from Rs 279 for a bath towel to Rs 2,599 for a ... Thu, 15 May 2008 New Products & Services http://www.thehindubusinessline.com/catalyst/2008/05/15/stories/2008051550140404.htm Fastrack has launched its summer ’08 range of watches and sunglasses. They are described as being atypical renditions of the international trends of light gold and rose gold plating. The collection comprises 20 new watches both for ... Fastrack has launched its summer ’08 range of watches and sunglasses. They are described as being atypical renditions of the international trends of light gold and rose gold plating. The collection comprises 20 new watches both for ... Thu, 15 May 2008