http://www.thehindubusinessline.com/catalyst/ Business Daily from THE HINDU group of publications en-us Copyright 2009 The Hindu Business Line Thu, 02 Jul 2009 http://www.thehindubusinessline.com/bline.jpg http://www.thehindubusinessline.com/catalyst/ 320 62 Interview http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250020100.htm Sanjeev Chadha, Chairman, PepsiCo India Holdings Pvt Ltd, is quite excited about a new worldwide project that Pepsi has embarked on, where India is the lead country. The multinational is developing low-cost beverages and snacks to fight anaemia Sanjeev Chadha, Chairman, PepsiCo India Holdings Pvt Ltd, is quite excited about a new worldwide project that Pepsi has embarked on, where India is the lead country. The multinational is developing low-cost beverages and snacks to fight anaemia Thu, 02 Jul 2009 Retailing http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250100300.htm Making heavy investments ahead of time is proving to be expensive for food and grocery retailers. Making heavy investments ahead of time is proving to be expensive for food and grocery retailers. Thu, 02 Jul 2009 Advertising http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250010100.htm Cannes Lions 2009 is over. The awards have been won. Glory has been got. Fame has been achieved. The discussion and debates are done. The bells and whistles have taken the last flight. What remains are the ideas. The ideas refuse to leave. Cannes Lions 2009 is over. The awards have been won. Glory has been got. Fame has been achieved. The discussion and debates are done. The bells and whistles have taken the last flight. What remains are the ideas. The ideas refuse to leave. Thu, 02 Jul 2009 People http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250080200.htm One of the most profound statements that I have heard in recent times is by Nandan Nilekani, when I went to interview him for my first book One land, one billion minds. One of the most profound statements that I have heard in recent times is by Nandan Nilekani, when I went to interview him for my first book One land, one billion minds. Thu, 02 Jul 2009 Insight http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250140400.htm Don’t let the title fool you – I know who I am. The crisis I am facing is persuading the world out there that I live where I do and that taking my money (in a current account) or making me a customer (giving me a post-paid connection) Don’t let the title fool you – I know who I am. The crisis I am facing is persuading the world out there that I live where I do and that taking my money (in a current account) or making me a customer (giving me a post-paid connection) Thu, 02 Jul 2009 Strategy http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250170400.htm As the Indian population increasingly turns to the Internet for news, sports, shopping and more – whether via the laptop or the 3G-capable handset —one thing is clear: It’s no longer business as usual. As the Indian population increasingly turns to the Internet for news, sports, shopping and more – whether via the laptop or the 3G-capable handset —one thing is clear: It’s no longer business as usual. Thu, 02 Jul 2009 Brands http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250120300.htm The challenges of brand building continue to multiply exponentially. Consumer behaviours are changing drastically making marketers revisit and reconsider the standard tenets of segmentation. The media environment is one where layers and layers of The challenges of brand building continue to multiply exponentially. Consumer behaviours are changing drastically making marketers revisit and reconsider the standard tenets of segmentation. The media environment is one where layers and layers of Thu, 02 Jul 2009 Events http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250110300.htm Eight thousand people usually trek to Cannes every year to attend the Cannes International Advertising Festival. Although this 56th year saw fewer delegates for obvious reasons, the buzz remained high as the Lions continued to lure the creative Eight thousand people usually trek to Cannes every year to attend the Cannes International Advertising Festival. Although this 56th year saw fewer delegates for obvious reasons, the buzz remained high as the Lions continued to lure the creative Thu, 02 Jul 2009 Books http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250030200.htm Branding has become a subject in marketing that has been turned from a molehill into a mountain, rues Jack Trout in In Search of the Obvious (Westland). The subject of branding has spread from products to rock groups, movie stars, and even Branding has become a subject in marketing that has been turned from a molehill into a mountain, rues Jack Trout in In Search of the Obvious (Westland). The subject of branding has spread from products to rock groups, movie stars, and even Thu, 02 Jul 2009 New Products & Services http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250130402.htm Kérastase, the French luxury hair care brand from L’Oréal, beats the monsoon blues with an offer. Indulge in a relaxing ritual and receive a complimentary trendy Kérastase umbrella worth Rs 700. Kérastase, the French luxury hair care brand from L’Oréal, beats the monsoon blues with an offer. Indulge in a relaxing ritual and receive a complimentary trendy Kérastase umbrella worth Rs 700. Thu, 02 Jul 2009 New Products & Services http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250130403.htm Parle Agro has announced the launch of its new snack brand Hippo — baked wheat munchies. Hippo comes in five flavours inspired by international cuisines — Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli and Yoghurt Parle Agro has announced the launch of its new snack brand Hippo — baked wheat munchies. Hippo comes in five flavours inspired by international cuisines — Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli and Yoghurt Thu, 02 Jul 2009 New Products & Services http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250130401.htm Kid’s channel Nick, along with BILT Ten-on-Ten introduces a colourful range of Dora and SpongeBob notebooks. The Nick and BILT Ten-on-Ten range includes exercise books, long notebooks and drawing books. The notebooks also contain a few fun Kid’s channel Nick, along with BILT Ten-on-Ten introduces a colourful range of Dora and SpongeBob notebooks. The Nick and BILT Ten-on-Ten range includes exercise books, long notebooks and drawing books. The notebooks also contain a few fun Thu, 02 Jul 2009 New Products & Services http://www.thehindubusinessline.com/catalyst/2009/07/02/stories/2009070250130400.htm d’Mart Exclusif Marble Gallery brings to you customised marble creations for the indoors and outdoors. The collection comprises products such as busts, figurines, fountains, vases, sculptures, fire places, columns, planters, wall hangings and d’Mart Exclusif Marble Gallery brings to you customised marble creations for the indoors and outdoors. The collection comprises products such as busts, figurines, fountains, vases, sculptures, fire places, columns, planters, wall hangings and Thu, 02 Jul 2009